Copywriting

My book has quite a lot of text in it, the first spread of each day is text only and then I have a narrative explaining where the person went to. I enjoy writing and find the process quite simple, but in reading the book Copywriting: Successful writing for design, advertising and marketing by Mark Shaw, I have adapted quite a large amount of the copy.

The book is very interesting, giving case studies as well as general rules and techniques to try.

After the visit of Liam Donnelly from CHI & Partners, I have been looking at a career in copywriting. I sometimes find it easier to sum up what I want to say with a few words than with images. He explained to me that he studied design but when he presented his work in interviews, he was recognised for his copywriting talent rather than his design skills.

I still haven't finished the book but it has helped enormously in getting the copy right in the book and I feel really pleased with the way the book now reads.